The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
Podcasting since 2023 • 43 episodes
The Artist's Guide to Business
Latest Episodes
Feast and Famine: Mastering the Psychological Rhythm of Creative Business
Description: Discover why the seasonal peaks and valleys in your art business aren't problems to solve—they're natural rhythms to understand and leverage for both financial stability and creative wellbeing.Episode Summary...
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Episode 43
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40:40
The Simple Way to Build your Confidence as a Creative Business Owner
Description: Discover why waiting to "feel confident" is holding your art business back, and learn the science-backed approach to building real confidence through action instead of endless preparation.Episode Summary: ...
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Episode 42
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33:07
How to Get Pet Portrait Clients When the Economy is Uncertain | Artist Coaching
In this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketin...
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Season 1
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Episode 41
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43:19
Find Your Focus: How 90 Day Reviews Revolutionize Your Art Business
In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always mo...
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Season 1
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Episode 40
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41:02
Navigating Taxes: Essential Deductions for Creatives with Chika Obih, CPA
In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specific...
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Season 1
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Episode 39
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48:23
