The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
Episodes
41 episodes
How to Get Pet Portrait Clients When the Economy is Uncertain | Artist Coaching
In this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketin...
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Season 1
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Episode 41
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43:19
Find Your Focus: How 90 Day Reviews Revolutionize Your Art Business
In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always mo...
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Season 1
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Episode 40
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41:02
Navigating Taxes: Essential Deductions for Creatives with Chika Obih, CPA
In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specific...
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Season 1
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Episode 39
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48:23
Positioning Your Art for Higher Prices & High-End Clients
Do you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode wil...
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Season 1
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Episode 38
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23:51
Breaking Through a Plateau in Your Art Business by Taking the Next Risk
Feeling stuck in your art business despite doing everything "right"? Discover how identifying and taking a specific kind of risk can create the momentum you need to break through your plateau.In this episode, learn:Why platea...
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Season 1
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Episode 37
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17:00
The Foundations of a Great Website
In this special episode, I'm sharing a preview of my new Studio to Site Workshop! You'll learn the three essential elements every artist website needs, plus my framework for turning visitors into buyers.What You'll Learn:- The 3 fou...
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18:24
Mapping Your Art Business: From Discovery to Advocacy
Learn how to transform potential clients into dedicated advocates in this insightful episode.KEY TAKEAWAYS:• Understand the power of the customer journey to create lasting connections and repeat collectors.• R...
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Season 1
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Episode 34
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39:42
Taking Up Space: A Personal Message for Artist Entrepreneurs
Podcast DescriptionEpisode IntroductionIn this episode, I explore the emotional landscapes and unique challenges faced by artists on their creative journeys. I share my insights on the importance of self-permission...
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Season 1
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Episode 33
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19:27
Your Website, Your Canvas: 5 Truths to Master It
In this episode, we explore the journey of building an artist's website with a focus on leveraging creative skills for effective online presence. Host Kay Potter shares her experience in guiding artists through the website creation process, emp...
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Season 1
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Episode 32
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21:57
From Self-Doubt to Self-Worth: Presenting Your Art Professionally
"When you present your work professionally, something magical happens. Not only do others begin to see your work differently, but you also do so."IntroductionIn this episode, we explore the transformative journey of...
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Season 1
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Episode 31
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21:46
The Content that Counts: Building Business Assets that Compound
In this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energ...
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Season 1
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Episode 30
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24:06
Why do that? Understanding Strategy vs Tactics
Episode Description: In this episode of "The Artist's Guide to Business," we delve into the critical difference between tactics and strategies in managing your art business. Learn how to align your tools and actions with your overarching...
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Season 1
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Episode 29
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24:22
How to Stand Out as an Artist — Even in a Crowded Market
Stand Out in a Crowded Market: How to Connect Without Being the Loudest in the RoomIn this episode, discover how artists can stand out in crowded spaces without relying on being loud or bright. Learn to 'call in' the right audience by cr...
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Season 1
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Episode 28
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35:55
How to Wow Your Buyers with Every Shipment (and Get More Referrals)
Have you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good bus...
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Season 1
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Episode 27
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19:54
Feeling Blocked? Reignite Your Creative Power and Self-Expression
On this episode of The Artist's Guide to Business, host Kaye introduces the Empowered Emails program, a tailored email marketing strategy for artists. Guest artists Jess, Carol, Kristen, and Alex share their positive experiences with the progra...
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Season 1
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Episode 26
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19:05
How to Automate the Boring Stuff So You Can Make More Art
On this episode of 'The Artist's Guide to Business' hosted by Kay Potter, you'll discover the power of email automation for artists. Learn how to streamline your sales processes, engage with clients, and promote your art efficiently...
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Season 1
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Episode 25
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30:24
How to Create Reliable Income from Your Art — Without Burnout
Attention artists and entrepreneurs!Are you tired of struggling to stabilize your income? Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and ...
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Season 1
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Episode 24
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27:41
Tired of Social Media? Why Email Might Be the Best Move for Your Art Biz
Welcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of m...
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Season 1
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Episode 23
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36:11
Surprising but True: How Email Writing Can Spark Your Creativity
Have you ever thought about how writing emails could actually boost your creativity? In this episode, we will explore how emails can serve as a platform for artistic expression, inspire deeper connections with your audience, and c...
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Season 1
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Episode 22
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25:09
How Artists Can Beat the Algorithm (and What Actually Works)
In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pr...
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Season 1
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Episode 21
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37:38
How to Launch an Art Business on a Super Tiny Budget
Starting an art business with limited finances might seem challenging, but it's certainly possible. This episode provides you with practical insights and strategies to overcome financial restraints and launch your art business successfully. And...
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Season 1
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Episode 20
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34:42
Are You Making These 3 Costly Website Mistakes as an Artist?
Developing a professional online presence as an artist can feel daunting, especially with the pressure to mimic successful artists. In this episode, we unpack the common mistakes artists make when creating their websites and offers practical ad...
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Season 1
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Episode 19
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26:09
Why You’re Stuck — And the Truth About Taking Action as an Artist
Struggling to draw that first line on a blank canvas or make a bold move in your art business? Then this episode is just what you need. Join us as we uncover the art of taking imperfect action, and how it can serve as a stepping stone to...
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Season 1
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Episode 18
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34:58
How to Sell Small Art Products Without Looking Cheap or Undervaluing Your Work
Does managing your art business often feel like a daunting task? Are you stuck wondering how to balance between creating high-value original artwork and the easy-to-sell, low-priced pieces like prints, stickers, and note cards? In t...
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Season 1
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Episode 17
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30:16
Burnout Alert: 3 Hidden Ways You’re Overworking Yourself as an Artist
Are you an artist who finds it difficult to switch off your thinking about work, to take a break or to disconnect from your business? If so, this episode is for you. In this episode, you can learn: -To understand ...
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Season 1
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Episode 16
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27:09