The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
How to Create Reliable Income from Your Art — Without Burnout
Attention artists and entrepreneurs!
Are you tired of struggling to stabilize your income?
Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engage with past clients to maximize your revenue. Discover the secrets of teasing upcoming work and setting specific release dates to create buzz and increase sales.
Plus, find out how email segmentation, pre-launch promotions, and offering exclusive content to subscribers can help you achieve financial stability. Don't miss out on this episode and take your artistic or entrepreneurial career to the next level!
What you will learn:
- Opportunities for income stabilization through sharing behind-the-scenes work
- The reality of passive income and the importance of high impact income
- How to set up promotions to motivate your core collectors and grow your revenue
[00:00:00] Stabilize income with seasonal promotions. [00:02:44] Seasonal promotions for pet portrait commissions. [00:05:29] Create promotional sequences for consistent sales. [00:08:38] Pre-launch strategy: build hype, tease, sell. [00:11:28] Annual email launch, promote, sell out. [00:14:25] Plain air lessons bring in money. No time for commissions in summer. Email list helps stabilize income. Reengage past customers for easier sales. Email segmentation for targeted promotions. [00:17:40] Slow months require stable income sources. [00:20:04] Sell murals, prints, classes, newsletters. Stabilize income. [00:21:59] Artist earns income through subscription model. [00:24:29] Email is key for outreach success.
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