The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Mapping Your Art Business: From Discovery to Advocacy
Learn how to transform potential clients into dedicated advocates in this insightful episode.
KEY TAKEAWAYS:
• Understand the power of the customer journey to create lasting connections and repeat collectors.
• Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably.
• Utilize email lists and personal connections to guide clients through the consideration and decision-making stages.
• Focus on customer retention and advocacy by maintaining relationships and encouraging clients to share your work.
• Tailor your customer journey to reflect your authentic artistic style and business model.
ACTIONABLE TIPS:
• Create an irresistible offer to encourage email list sign-ups.
• Be proactive in guiding potential clients through the consideration phase with clear information and personal engagement.
• Use testimonials and clear purchasing steps to support decision-making.
• Maintain regular contact with past clients through updates or thank-you notes.
• Provide clients with easy ways to share your work and refer others.
MEMORABLE QUOTES:
1. "A customer journey matters a lot because when we understand how people go from first discovering our art to actually becoming collectors, we can make better decisions about everything."
2. "As an artist, you might be able to sit down and draw yourself a fun treasure map, you know, and ask yourself like, okay, where is all my art in the world and where's all the discovery points?"
3. "Your customer journey should feel authentic to you and your art."
RESOURCES MENTIONED:
• Episode 10 on building an email list
• Free worksheet for mapping your customer journey (link in show notes)
LINKS:
Download your free workbook to map out and improve your art business's customer journey: Click the link below
📝 Free Customer Journey Workbook
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