
The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
How to Wow Your Buyers with Every Shipment (and Get More Referrals)
Have you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good business and discover three simple ways to enhance your customer's unboxing experience.
Key Points:
- Customer Perspective: Understand the extra effort your customers put in to support your small business and the importance of acknowledging it.
- Business Benefits: Adding value to shipments helps with brand recall, differentiates your business in a crowded market, and increases word-of-mouth referrals.
- Actionable Tips:
- Include handwritten thank you notes using prewritten templates.
- Add cost-effective stickers to make packaging fun and memorable.
- Use custom stamps to personalize and enhance your brand image.
By the end of this episode, you’ll be equipped with practical ways to delight your customers and boost your business growth. Tune in to learn more!
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