The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Why do that? Understanding Strategy vs Tactics
Episode Description: In this episode of "The Artist's Guide to Business," we delve into the critical difference between tactics and strategies in managing your art business. Learn how to align your tools and actions with your overarching business goals for sustainable success.
What You Will Learn:
- The difference between tactics and strategies
- Why it's essential to understand the purpose of the tools you use
- How to create a cohesive business strategy
- Real-life examples of adjusting tactics based on data
- The importance of measuring and reviewing your business actions
- How to align your creative goals with your business strategy
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