The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Find Your Focus: How 90 Day Reviews Revolutionize Your Art Business
In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.
As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always moving forward. But what if the key to sustainable success is actually taking time to look back? This episode breaks down:
- Why artists resist business reviews (and the hidden costs of avoiding them)
- How quarterly reviews can prevent burnout and help you identify what's actually working in your business
- Key metrics to examine: from revenue and sales to traffic and visibility
- How to spot unhelpful patterns that are holding your business back
- My "closing loops" practice that frees up mental energy for creativity
- The self-appreciation practice I've adopted from the corporate world that's essential for solopreneurs
Whether you're a seasoned creative entrepreneur or just starting your art business journey, this episode provides a framework for intentional reflection that will help you build a more sustainable and aligned creative practice.
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