The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
How to Stand Out as an Artist — Even in a Crowded Market
Stand Out in a Crowded Market: How to Connect Without Being the Loudest in the Room
In this episode, discover how artists can stand out in crowded spaces without relying on being loud or bright. Learn to 'call in' the right audience by creating curiosity, connecting on a personal level, and sustaining their interest with a clear next step. The episode shares tips and practical examples to help artists attract and engage their true audience authentically.
00:00 Introduction: The Challenge of Standing Out as an Artist
02:27 Mindset Shift: Don't Stand Out, Call In
05:41 Step 1: Creating Curiosity
11:10 Step 2: Connecting with Your Audience
19:51 Step 3: Creating a Lasting Impression
27:36 Practical Examples and Final Thoughts
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