The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
How Artists Can Beat the Algorithm (and What Actually Works)
In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobby, and how to "beat" the social media algorithms.
Kay offers actionable advice on how to make art a priority, identify and engage with potential customers, maintain consistent pricing, and the benefits of treating art as a business.
Additionally, tips on how to effectively use social media and email marketing to reach and retain an audience are discussed.
The episode emphasizes the importance of clear goal setting, understanding one's audience, and the benefits of building a dedicated community through art.
00:00 Welcome to the Q&A Episode!
01:15 Why Join the Email Newsletter?
03:14 Diving into Your Questions: Focusing on Art Without Distractions
08:57 Finding Your Customers & The Importance of Consistency
16:36 Pros and Cons of Turning Your Art into a Business
26:37 Email Marketing Insights: Landing Pages vs. Opt-ins
28:26 Beating the Social Media Algorithm for More Views
36:24 Final Thoughts & The Power of Email Lists
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