The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Are You Making These 3 Costly Website Mistakes as an Artist?
Developing a professional online presence as an artist can feel daunting, especially with the pressure to mimic successful artists. In this episode, we unpack the common mistakes artists make when creating their websites and offers practical advice for a more effective approach.
In this episode, you'll learn:
- Why it's vital to avoid just mimicking the websites of successful artists.
- How to clarify the specific goal of your website.
- Why overcomplicating a website can be damaging, especially early on.
- The importance of keeping your art website unique and authentic.
- Tips on how to focus more on what potential customers want instead of focusing only on proving your worth.
By implementing the tips from this episode, you will have a clear, effective, and engaging website that resonates with your audience and effectively showcases your art. This can ultimately lead to better connections, more sales, and a stronger online presence for your art business.
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