The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
The Best Way to Understand Art Buyers... Is to Be One
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
As an artist, do you find it challenging to put yourself in your customer's shoes and assign a value for your work? Does money mindset affect how you outline your pricing strategy? If so, this podcast episode could offer the momentum shift you've been searching for.
In this episode, you will learn:
- The importance of viewing your art from your customer's perspective, circumstances and financial situations.
- How not understanding your customer's experience may cause you to undervalue or underprice your work.
- The significance of reframing how you prove or validate your prices.
- Why it's crucial not to make assumptions based on your own experiences and biases.
- How being an art buyer yourself can help in understanding your buyer's experience.
An art business thriving on right pricing and valuation is not out of reach.
Artists can align their mindset with a broader understanding of their customer's perception towards their art. With this understanding, artists can confidently price their work for what it's truly worth and experience a vision of success. In that vision, their art becomes more than an expression; it also becomes a sustainable and rewarding livelihood.
Sign Up For the Vesselo Waitlist Here 🎉🥳🎉
Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!
The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!