The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
How to Start an Email List of Art Buyers — Even With Zero Subscribers
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Building Your Art Community: First Steps to Growing an Email List of Buyers
Introduction: Artists, welcome to a practical guide on building an email list to connect with your buyers and fans. Dive into the host’s personal anecdotes from her artistic journey, offering a glimpse into the life and experiences shaping the discussion.
Value of an Email Address:
- For Artists: Learn why every email address is a gateway to potential lifelong fans and customers, and how it can deepen your connection beyond social media.
- For Subscribers: Understand the significance of an email address from a subscriber's perspective and its psychological value, encouraging artists to respect each subscriber.
Effective List Building Strategies:
- Offering Value: Discover ways to provide value to your subscribers, such as giveaways, exclusive content, and special promotions, making their subscription feel worthwhile.
- Creative Partnerships: Explore partnership opportunities with companies and artists to extend your reach and engage new audiences.
- Welcoming Friends and Family: Don’t overlook the potential in your immediate network; inviting friends and family to join your email list can enhance personal connection and feedback.
Welcome Email Series:
- Setting the Tone: Learn the importance of crafting a welcome email series that thanks new subscribers, outlines what to expect, and invites further interaction.
- Personal Touch: Use welcome emails to establish a personal connection, making subscribers feel valued and part of your artistic journey.
Engagement and List Growth:
- Recognizing Lurkers: Understand that not all subscribers will actively engage, but many are silently appreciating and valuing your content.
- Handling Unsubscribes: Learn to view unsubscribes as a natural part of email marketing, focusing on those who remain interested and engaged.
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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
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