The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Looking Back to Leap Forward: How to Review & Reinvest in Your Art Biz
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Wondering where to invest in your art business — especially when money feels tight or unpredictable?
In this episode of The Artist’s Guide to Business, I take you behind the scenes of my own business and share exactly where I spent money last year — from tools to coaching to systems — and what I’m changing as I plan for the year ahead.
We’ll talk about:
The difference between smart investments and shiny distractions
What to spend money on when you’re just starting out vs. when you’re ready to scale
How to reflect on last year’s ROI (return on investment) so you can make sharper decisions this year
Why sometimes the best investment isn’t money — it’s time or structure
Whether you're running your first real art biz or trying to make the leap to full time, this episode will help you get intentional, clear, and confident about how you’re spending your money and energy.
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Mentioned in this episode:
My actual art biz expenses (real numbers, no fluff)
Tools I loved — and ones I might ditch
A simple framework to plan your next 90 days of growth
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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
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