The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Sales 101 part 3: Unpacking the Sales Cycle and Psychology for Artists
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Sales 101 for Artists: Unpacking the Sales Cycle
Have you ever wondered what exactly you are supposed to be doing to help sell your art? Or how, when and what you are supposed to say to potential clients?
In this podcast episode, Kay talks about each phase of the sales cycle for artists, providing insights on how artists can guide potential customers through each stage for more effective marketing efforts. Kay highlights that one of the most effective ways to manage the sales cycle is by nurturing customers through consistent and transparent communication, making it easier for them to support and purchase from the artist again. We wrap up the three-part series on 'Sales 101 for Artists' with an emphasis on the importance of customer service and understanding the prospect's needs at every stage of the cycle.
01:05 Introduction and Personal Anecdotes
02:34 Sales 101 for Artists: Part Three
03:32 Understanding Sales Psychology
04:55 The Sales Cycle: Awareness Stage
10:42 The Sales Cycle: Interest Stage
17:47 The Sales Cycle: Intent Stage
18:37 Understanding the Buyer's Psychology
19:44 Addressing Buyer's Objections
21:34 The Power of Client Testimonials
24:33 The Purchase Stage
26:19 The Importance of Consistent Communication
29:32 Post-Purchase and Repurchasing Stages
30:46 The Referral Stage
33:15 The Role of Galleries in the Sales Cycle
34:37 Wrapping Up the Sales 101 for Artists Series
Find your pdf worksheet and reference by going to: www.theartistsguidetobusiness.com/sales101
Sign Up For the Vesselo Waitlist Here 🎉🥳🎉
Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!
The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!