The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
The Artist's Guide to Business
Sales 101 part 2: Boost Your Art Sales with Storytelling
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Do you ever find yourself unsure of what you need to say to potential customers?
Have you ever had someone interested in your art only to watch them kind of fade away without making a purchase?
This week, we go deeply into the most important tool in your business toolbox for your sales: Storytelling.
This episode gives you three effective places and ways to use storytelling to boost the sales of your art.
We'll go over:
- Telling stories to help your customers know, like, and trust you.
- How to use storytelling to increase the value of your work, and to activate buyers.
- And understanding the most important story to your sales: your customers story.
What you'll walk away with:
- An effective approach to use to talk to customers and potential clients.
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The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
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