The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.
Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.
From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
Episodes
47 episodes
How Artists Can Beat the Algorithm (and What Actually Works)
In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pr...
How to Launch an Art Business on a Super Tiny Budget
Starting an art business with limited finances might seem challenging, but it's certainly possible. This episode provides you with practical insights and strategies to overcome financial restraints and launch your art business successfully. And...
Are You Making These 3 Costly Website Mistakes as an Artist?
Developing a professional online presence as an artist can feel daunting, especially with the pressure to mimic successful artists. In this episode, we unpack the common mistakes artists make when creating their websites and offers practical ad...
Why You’re Stuck — And the Truth About Taking Action as an Artist
Struggling to draw that first line on a blank canvas or make a bold move in your art business? Then this episode is just what you need. Join us as we uncover the art of taking imperfect action, and how it can serve as a stepping stone to...
How to Sell Small Art Products Without Looking Cheap or Undervaluing Your Work
Does managing your art business often feel like a daunting task? Are you stuck wondering how to balance between creating high-value original artwork and the easy-to-sell, low-priced pieces like prints, stickers, and note cards? In t...
Burnout Alert: 3 Hidden Ways You’re Overworking Yourself as an Artist
Are you an artist who finds it difficult to switch off your thinking about work, to take a break or to disconnect from your business? If so, this episode is for you. In this episode, you can learn: -To understand ...
The Best Way to Understand Art Buyers... Is to Be One
As an artist, do you find it challenging to put yourself in your customer's shoes and assign a value for your work? Does money mindset affect how you outline your pricing strategy? If so, this podcast episode could offer the momentum shift you'...
Your Questions Answered: Sales, Mindset, and Marketing for Artists
Join us in this engaging Q&A session where we dive into your burning questions about running an art business. From the complexities of handling taxes to the nuances of seeking gallery representation and the eternal struggle of balancing bus...
CEO Mode: How to Make Bold, Confident Decisions in Your Art Biz
In this episode, we dive into the crucial yet often overlooked aspect of running an art business: adopting a CEO mindset for strategic decision-making. Perfect for artists at any career stage, we explore how to transition from day-to-day creati...
How to Set Commission Boundaries Without Losing Clients
Show Notes for Episode: Better Boundaries for Better CommissionsWelcome to a transformative journey for artists and creatives diving into the world of commission art. In this episode, we unpack the mystiq...
Ep 11, How to Holistically Price your Art: the three things you want to consider.
Show Notes: In this heart-to-heart episode, we dive into a dilemma that many artists grapple with: how to price their artwork. We start with a compelling story that challenges our perceptions of value and time, likening the pr...
Writing Emails That Sound Like You (and Actually Sell Your Art)
Crafting Your Artistic Voice: Writing Emails that Connect and InspireIntroduction: Welcome, artists, to a special episode where we delve into the art of effective email communication. Our host shares her recent experiences ...
How to Start an Email List of Art Buyers — Even With Zero Subscribers
Building Your Art Community: First Steps to Growing an Email List of BuyersIntroduction: Artists, welcome to a practical guide on building an email list to connect with your buyers and fans. Dive into the host’s personal an...
Email Marketing for Artists (Without the Overwhelm or Cringe)
Introduction: Welcome, artists! In this enlightening episode, we dive into the art of email marketing, a tool often overlooked yet incredibly potent for deepening connections with patrons and amplifying your art business. We s...
Looking Back to Leap Forward: How to Review & Reinvest in Your Art Biz
Wondering where to invest in your art business — especially when money feels tight or unpredictable?In this episode of The Artist’s Guide to Business, I take you behind the scenes of my own business and share exactly where I spent money...
BONUS episode: From Emails to Earnings: My $10K Success Story
Bonus Episode Title: "From Emails to Earnings: My $10K Success Story" Episode Summary: In this bonus episode, join Kay as she unveils the transformative power of email marketing in the art world. Kay sha...
Words That Work: Crafting Compelling Copy in Your Art Business
Podcast Shownotes: Words That Work: Crafting Compelling Copy in Your Art Business Episode Title: Words That Work: Crafting Compelling Copy in Your Art Business Host: Kay Potter Du...
Paint More, Stress Less: Time Tips for the Artist-Entrepreneur
Episode Summary: Welcome to a lively and real talk about the art world's best-kept secret – managing the chaos of creating and selling your art without losing your mind! This episode isn't about fleet...
Sales 101 part 3: Unpacking the Sales Cycle and Psychology for Artists
Sales 101 for Artists: Unpacking the Sales Cycle Have you ever wondered what exactly you are supposed to be doing to help sell your art? Or how, when and what you ar...
Sales 101 part 2: Boost Your Art Sales with Storytelling
Do you ever find yourself unsure of what you need to say to potential customers? Have you ever had someone interested in your art only to watch them kind of fade away without making a purchase? This week, we go deeply into the mo...
Sales 101 (1 of 3): Unlocking your Ideal Art Customer
Episode Description: In this episode, we delve into the crucial aspect of sales for artists: understanding and connecting with your ideal customer. Join host Kay Potter as she explores how to identify and communicate with the ...
